TY  - BOOK
AU  - Shaw,Steven J.
AU  - Willenborg,John F.
AU  - Stanley,Richard E.
TI  - Marketing management strategy: cases and problems
SN  - 0390801968
AV  - HF5415.13 .S5
U1  - 658.8/0072/2 
PY  - 1971///]
CY  - New York
PB  - Appleton-Century-Crofts
KW  - Marketing
KW  - Management
KW  - Local
N1  - Bibliography: p. 291
ER  -