Shaw, Steven J. <br/><br/>
Marketing management strategy  cases and problems 
[by] Steven J. Shaw, John F. Willenborg [and] Richard E. Stanley. Contributors: Clinton A. Baker [and others] 
 - New York  Appleton-Century-Crofts  [1971] 
 - xvi, 294 p.  24 cm. 
<br/><br/>Bibliography: p. 291. 
<br/><br/><label>ISBN: </label>0390801968 
<br/><br/><label>LCCN: </label>75163703 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S5 
<br/><br/><label>Dewey Class. No.: </label>658.8/0072/2