Walters, Sherwood George Readings in marketing [by] S. George Walters, Max D. Snider [and] Morris L. Sweet. - Cincinnati South-Western Pub. Co. [1962] - 832 p. illus. 24 cm. LCCN: 60008322 /L Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .W313 Dewey Class. No.: 658.8082