TY  - BOOK
AU  - Halbert,Michael H.
TI  - The meaning and sources of marketing theory
T2  - McGraw-Hill Marketing Science Institute series
AV  - HF5415 .H178
U1  - 658.801 
PY  - 1965///]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Local
N1  - Bibliography: p. 295-315
ER  -