Halbert, Michael H. <br/><br/>
The meaning and sources of marketing theory. 

 - New York  McGraw-Hill  [1965] 
 - 330 p.  25 cm. 
 - McGraw-Hill Marketing Science Institute series .
<br/><br/>Bibliography: p. 295-315. 
<br/><br/><label>LCCN: </label>64066043  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .H178 
<br/><br/><label>Dewey Class. No.: </label>658.801