TY  - BOOK
AU  - Crespi,Irving
ED  - American Marketing Association.
TI  - Attitude research
T2  - Marketing research techniques series, 7
AV  - HF5415.2 .C7
PY  - 1965///]
CY  - [Chicago?]
PB  - American Marketing Association
KW  - Marketing research
KW  - Local
KW  - Consumers
KW  - Attitude (Psychology)
N1  - Bibliography: p. 42-44
ER  -