Attitude research Crespi, Irving creator American Marketing Association Committee on Attitude Research. text xx Chicago?] American Marketing Association [1965] 1965 monographic eng
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viii, 44 p. 23 cm. [by] Irving Crespi [and] American Marketing Association, Committee on Attitude Research, Lee Adler, chairman [and others]. Bibliography: p. 42-44. Marketing research Consumers Attitude (Psychology) HF5415.2 .C7 Marketing research techniques series, 7 65004035 730209 20191122021056.0 93427