00887nam a2200253Ia 450000100060000000300050000600300060001100500170001700800410003401000150007503500200009004000180011005000180012810000300014624501460017626000550032230000240037749000440040150400280044565000300047365000210050365000330052471000760055793427BIBLOCoLC20191122021056.0730209s1965    xx            000 0 eng u  a 65004035   a(OCoLC)00556426  cCSUdOCLdm/c  aHF5415.2b.C710aCrespi, Irvingwcn2Local10aAttitude researchc[by] Irving Crespi [and] American Marketing Association, Committee on Attitude Research, Lee Adler, chairman [and others].0 a[Chicago?]bAmerican Marketing Associationc[1965]  aviii, 44 p.c23 cm.0 aMarketing research techniques series, 7  aBibliography: p. 42-44. 0aMarketing research2Local 0aConsumers2Local 0aAttitude (Psychology)2Local20aAmerican Marketing Association.bCommittee on Attitude Research.2Local