Crespi, Irving <br/><br/>
Attitude research 
[by] Irving Crespi [and] American Marketing Association, Committee on Attitude Research, Lee Adler, chairman [and others]. 
 - [Chicago?]  American Marketing Association  [1965] 
 - viii, 44 p.  23 cm. 
 - Marketing research techniques series, 7 .
<br/><br/>Bibliography: p. 42-44. 
<br/><br/><label>LCCN: </label>65004035  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Consumers<br/>Attitude (Psychology)
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C7