Barksdale, Hiram C. Marketing research selected readings with analytical commentaries edited by Hiram C. Barksdale and William M. Weilbacher. - New York Ronald Press Co. [1966] - ix, 696 p. illus. 24 cm. Bibliographical footnotes. LCCN: 66016836 Subjects--Topical Terms: Marketing research LC Class. No.: HF5415.2 / .B34 Dewey Class. No.: 658.8308