TY  - BOOK
AU  - Sevin,Charles Henry
TI  - Marketing productivity analysis
T2  - Perspectives in marketing series
AV  - HF5415 .S394
U1  - 658.8018 
PY  - 1965///]
CY  - St. Louis
PB  - McGraw-Hill
KW  - Marketing
KW  - Local
KW  - Advertising
KW  - LEMB
N1  - Includes bibliographies
ER  -