TY  - BOOK
AU  - Trump,Ross M.
TI  - Essentials of marketing management
AV  - HF5415.1 .T7
U1  - 658.8 
PY  - 1966///]
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing management
KW  - Local
N1  - Bibliographical footnotes
ER  -