Trump, Ross M. Essentials of marketing management [by] Ross M. Trump [editor, and others] - Boston Houghton Mifflin [1966] - x, 140 p. illus. 24 cm. Bibliographical footnotes. LCCN: 66008166 Subjects--Topical Terms: Marketing management LC Class. No.: HF5415.1 / .T7 Dewey Class. No.: 658.8