TY  - BOOK
AU  - Field,George Albert
AU  - Douglas,John
AU  - Tarpey,Lawrence X.
TI  - Marketing management: a behavioral systems approach
AV  - HF5415.1 .F5
U1  - 658.8 
PY  - 1966///]
CY  - Columbus, Ohio
PB  - C. E. Merrill Books
KW  - Marketing management
KW  - Local
N1  - Includes bibliographical references
ER  -