Field, George Albert Marketing management a behavioral systems approach [by] George A. Field, John Douglas [and] Lawrence X. Tarpey. - Columbus, Ohio C. E. Merrill Books [1966] - xiv, 619 p. illus. 24 cm. Includes bibliographical references. LCCN: 66014396 Subjects--Topical Terms: Marketing management LC Class. No.: HF5415.1 / .F5 Dewey Class. No.: 658.8