TY  - BOOK
AU  - Robinson,Patrick J.
AU  - Luck,David Johnston
TI  - Promotional decision making: practice and theory: a study in marketing management
T2  - McGraw-Hill Marketing Science Institute series
AV  - HF5415.3 .R6
U1  - 658.8 
PY  - 1964///]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing surveys
KW  - Local
KW  - Marketing research
N1  - Bibliography: p. 235-244
ER  -