Robinson, Patrick J. <br/><br/>
Promotional decision making: practice and theory  a study in marketing management 
[by] Patrick J. Robinson [and] David J. Luck. 
 - New York  McGraw-Hill  [1964] 
 - xxvi, 254 p.  illus.  25 cm. 
 - McGraw-Hill Marketing Science Institute series .
<br/><br/>Bibliography: p. 235-244. 
<br/><br/><label>LCCN: </label>64025175  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing surveys.<br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .R6 
<br/><br/><label>Dewey Class. No.: </label>658.8