TY  - BOOK
AU  - Zaltman,Gerald
TI  - Marketing: contributions from the behavioral sciences
T2  - The Harbrace series in business and economics
AV  - HF5415 .Z26
U1  - 658.8 
PY  - 1965///]
CY  - New York
PB  - Harcourt, Brace & World
KW  - Marketing
KW  - Local
N1  - Bibliographical footnotes
ER  -