Zaltman, Gerald, <br/><br/>
Marketing: contributions from the behavioral sciences. 

 - New York  Harcourt, Brace & World  [1965] 
 - x, 163 p.  illus.  22 cm. 
 - The Harbrace series in business and economics .
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>LCCN: </label>65017743  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .Z26 
<br/><br/><label>Dewey Class. No.: </label>658.8