TY  - BOOK
AU  - Rowe,Alan J.
AU  - Mason,Richard O.
AU  - Dickel,Karl E.
TI  - Strategic management and business policy: a methodological approach
SN  - 0201063875 (pbk.)
AV  - HD31 .R775
U1  - 658.4/012 19
PY  - 1982///
CY  - Reading, Mass.
PB  - Addison-Wesley Pub. Co.
KW  - Corporate planning
KW  - Local
KW  - Management
KW  - United States
KW  - Case studies
N1  - Includes bibliographies and index
ER  -