Strategic management and business policy a methodological approach
Alan J. Rowe, Richard O. Mason, Karl E. Dickel.
- Reading, Mass. Addison-Wesley Pub. Co. c1982.
- xi, 544 p. ill. 28 cm.
Includes bibliographies and index.
0201063875 (pbk.)
81010778 //r85
Corporate planning Management--Case studies.--United States