TY  - BOOK
AU  - Gelb,Gabriel M.
AU  - Gelb,Betsy D.
TI  - Insights for marketing management
SN  - 0876204744
AV  - HF5415.13 .G39 1977
U1  - 658.8 
PY  - 1977///
CY  - Santa Monica, Calif.
PB  - Goodyear Pub. Co.
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references and index
ER  -