Gelb, Gabriel M. <br/><br/>
Insights for marketing management 
[edited by] Gabriel M. Gelb, Betsy D. Gelb. 
 - 2d ed. 
 - Santa Monica, Calif.  Goodyear Pub. Co.  c1977. 
 - viii, 303 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0876204744 
<br/><br/><label>LCCN: </label>76053773 //r912 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .G39 1977 
<br/><br/><label>Dewey Class. No.: </label>658.8