Murphy, Patrick E.

Marketing Patrick E. Murphy, Ben M. Enis. - Glenview, Ill. Scott, Foresman c1985. - xvi, 654 p. ill. (some col.) 29 cm. - Scott, Foresman series in marketing .

Includes bibliographies and indexes.

0673159256

84023520


Marketing

HF5415 / .M835 1985

658.8