TY  - BOOK
AU  - Fine,Seymour H.
TI  - Social marketing: promoting the causes of public and nonprofit agencies
SN  - 0205120849
AV  - HF5415.122 .F56 1990
U1  - 658.8 20
PY  - 1990///
CY  - Boston
PB  - Allyn and Bacon
KW  - Social marketing
KW  - Local
KW  - Advertising, Public service
KW  - Corporations, Nonprofit
KW  - Marketing
N1  - Includes indexes; Bibliography: p. 339-352
ER  -