Social marketing
promoting the causes of public and nonprofit agencies
Fine, Seymour H.
creator
text
bibliography
mau
Boston
Allyn and Bacon
c1990
1990
monographic
eng
xxiv, 360 p. ill. 25 cm.
Seymour H. Fine.
Includes indexes.
Bibliography: p. 339-352.
Social marketing
Advertising, Public service
Corporations, Nonprofit
Marketing
HF5415.122 .F56 1990
658.8
0205120849
89006977
DLC
890505
20160527205205.0
93401