Fine, Seymour H. <br/><br/>
Social marketing  promoting the causes of public and nonprofit agencies 
Seymour H. Fine. 
 - Boston  Allyn and Bacon  c1990. 
 - xxiv, 360 p.  ill.  25 cm. 
<br/><br/> Includes indexes. 
<br/><br/>Bibliography: p. 339-352. 
<br/><br/><label>ISBN: </label>0205120849 
<br/><br/><label>LCCN: </label>89006977  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Advertising, Public service.<br/>Corporations, Nonprofit--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.122  / .F56 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8