A managerial introduction to marketing
Thomas A. Staudt, Donald A. Taylor.
- 2d ed.
- Englewood Cliffs, N.J. Prentice-Hall [1970]
- xvi, 618 p. illus., maps. 25 cm.
Includes bibliographies.
0135501458
71113044 //r84
Marketing--Management. Marketing research Industrial management