Reibstein, David J. <br/><br/>
Marketing, concepts, strategies, and decisions 
David J. Reibstein. 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1985. 
 - xvii, 684 p.  ill. (some col.)  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0135568617 
<br/><br/><label>LCCN: </label>84018206  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .R365 1985 
<br/><br/><label>Dewey Class. No.: </label>658.8