TY  - BOOK
AU  - Johnson,Eugene M.
AU  - House,Ray S.
AU  - McDaniel,Carl
TI  - Readings in contemporary marketing
SN  - 0030190118
AV  - HF5415 .J535 1977
U1  - 658.8/008 
PY  - 1977///
CY  - Hinsdale, Ill.
PB  - Dryden Press
KW  - Marketing
KW  - Addresses, essays, lectures
KW  - Local
N1  - Includes bibliographical references
ER  -