Readings in contemporary marketing
Johnson, Eugene M.
creator
comp.
House, Ray S.
McDaniel, Carl.
text
bibliography
ilu
Hinsdale, Ill
Dryden Press
c1977
1977
2d ed.
monographic
eng
347 p. 24 cm.
edited by Eugene M. Johnson, Ray S. House, Carl D. McDaniel, Jr.
Includes bibliographical references.
Marketing
Addresses, essays, lectures
HF5415 .J535 1977
658.8/008
0030190118
76024084
770617
20160527205205.0
93395