00723nam a2200229Ia 450000100060000000300050000600500170001100800410002801000150006902000150008405000230009908200140012210000370013624501050017325000110027826000410028930000190033050400410034965000510039070000250044170000270046693395BIBL20160527205205.0770617s1977    ilu      b    00010 eng    a 76024084   a00301901180 aHF5415b.J535 1977  a658.8/00810aJohnson, Eugene M.ecomp.2Local10aReadings in contemporary marketingcedited by Eugene M. Johnson, Ray S. House, Carl D. McDaniel, Jr.  a2d ed.0 aHinsdale, Ill.bDryden Presscc1977.  a347 p.c24 cm.  aIncludes bibliographical references. 0aMarketingxAddresses, essays, lectures.2Local10aHouse, Ray S.2Local10aMcDaniel, Carl.2Local