Johnson, Eugene M. <br/><br/>
Readings in contemporary marketing 
edited by Eugene M. Johnson, Ray S. House, Carl D. McDaniel, Jr. 
 - 2d ed. 
 - Hinsdale, Ill.  Dryden Press  c1977. 
 - 347 p.  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0030190118 
<br/><br/><label>LCCN: </label>76024084  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Addresses, essays, lectures.
<br/><br/><label>LC Class. No.: </label>HF5415  / .J535 1977 
<br/><br/><label>Dewey Class. No.: </label>658.8/008