TY  - BOOK
AU  - Berman,Barry
AU  - Evans,Joel R.
TI  - Readings in marketing management: a strategic perspective
SN  - 047186966X (pbk.)
AV  - HF5415.13 .R363 1984
U1  - 658.8 19
PY  - 1984///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references and indexes
ER  -