Readings in marketing management  a strategic perspective 
[compiled by] Barry Berman, Joel R. Evans. 
 - New York  Wiley  c1984. 
 - xiii, 478 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>047186966X (pbk.) 
<br/><br/><label>LCCN: </label>83019881 //r90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .R363 1984 
<br/><br/><label>Dewey Class. No.: </label>658.8