Churchill, Gilbert A. Marketing research methodological foundations Gilbert A. Churchill, Jr. - 2d ed. - Hinsdale, Ill. Dryden Press c1979. - xix, 668 p. ill. 25 cm. - The Dryden Press series in marketing . Includes bibliographical references and index. ISBN: 0030455669 LCCN: 78056206 //r83 Subjects--Topical Terms: Marketing research LC Class. No.: HF5415.2 / .C5 1979 Dewey Class. No.: 658.8/3