Churchill, Gilbert A.

Marketing research methodological foundations Gilbert A. Churchill, Jr. - 2d ed. - Hinsdale, Ill. Dryden Press c1979. - xix, 668 p. ill. 25 cm. - The Dryden Press series in marketing .

Includes bibliographical references and index.

0030455669

78056206 //r83


Marketing research

HF5415.2 / .C5 1979

658.8/3