Consumer behavior selected readings
edited for the American Marketing Association by James F. Engel.
- Homewood, Ill. R. D. Irwin 1968.
- ix, 233 p. illus. 23 cm.
- AMA reprint series .
- American Marketing Association. AMA reprint series .
Articles selected from American Marketing Association publications.
Includes bibliographical references.
68030850
Motivation research Marketing--Addresses, essays, lectures. Consumers--Addresses, essays, lectures.--United States