TY  - BOOK
AU  - Zober,Martin
TI  - Principles of marketing
AV  - HF5415 .Z63
U1  - 658.8 
PY  - 1971///]
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references
ER  -