Zober, Martin. <br/><br/>
Principles of marketing. 

 - Boston  Allyn and Bacon  [1971] 
 - xiv, 626 p.  illus.  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>LCCN: </label>72127371  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .Z63 
<br/><br/><label>Dewey Class. No.: </label>658.8