Wentz, Walter B. <br/><br/>
Marketing: theory and application 
Walter B. Wentz , Gerald I. Eyrich. 
 - New York  Harcourt, Brace & World  [1970] 
 - xii, 689 p.  illus.  24 cm. 
 - Harbrace series in business and economics .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0155551108 
<br/><br/><label>LCCN: </label>74105696  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .W395 
<br/><br/><label>Dewey Class. No.: </label>658.8