TY  - BOOK
AU  - Westing,J.Howard
AU  - Albaum,Gerald S.
TI  - Modern marketing thought
AV  - HF5415 .W428 1967
U1  - 658.8/008 
PY  - 1967///
CY  - New York
PB  - MacMillan Co.
KW  - Marketing
KW  - Addresses, essays, lectures
KW  - Local
ER  -