Westing, J. Howard <br/><br/>
Modern marketing thought 
[compiled by] J. Howard Westing, Gerald Albaum. 
 - New York  MacMillan Co.  1967. 
 - 430 p.  illus. 
<br/><br/><label>LCCN: </label>bvc00000193 //r882 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Addresses, essays, lectures.
<br/><br/><label>LC Class. No.: </label>HF5415  / .W428 1967 
<br/><br/><label>Dewey Class. No.: </label>658.8/008