Wasson, Chester R. <br/><br/>
Cases in buying behavior and marketing decision 
Chester R.Wasson. 
 - St. Charles, Ill.  Challenge Books  [c1969] 
 - 288 p.  illus.  26 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>LCCN: </label>75012991  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .W327 
<br/><br/><label>Dewey Class. No.: </label>658.8/001/8