Webster, Frederick E.

Organizational buying behavior [by] Frederick E. Webster, Jr. [and] Yoram Wind. - Englewood Cliffs, N.J. Prentice-Hall [1972] - xi, 132 p. illus. 23 cm. - Prentice-Hall foundations of marketing series .

Includes bibliographical references.

0136409539

75170040


Purchasing
Industrial procurement

HF5437 / .W43

658.8/3