Kernan, Jerome B. <br/><br/>
Promotion: an introductory analysis 
[by] Jerome B. Kernan, William P. Dommermuth [and] Montrose S. Sommers. 
 - New York  McGraw-Hill  [1970] 
 - xvi, 367 p.  illus.  24 cm. 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>LCCN: </label>70085163  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion
<br/><br/><label>LC Class. No.: </label>HF5438  / .K4314 
<br/><br/><label>Dewey Class. No.: </label>658.8/2