TY  - BOOK
AU  - Kincaid,William M.
TI  - Promotion--products, services, and ideas
SN  - 0675203465
AV  - HF5438.5 .K56 1985
U1  - 658.8/2 19
PY  - 1985///
CY  - Columbus
PB  - C.E. Merrill
KW  - Sales promotion
KW  - Local
KW  - Advertising
KW  - LEMB
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -