Kincaid, William M. <br/><br/>
Promotion--products, services, and ideas 
William M. Kincaid, Jr. 
 - 2nd ed. 
 - Columbus  C.E. Merrill  c1985. 
 - x, 403 p., [9] p. of plates  ill. (some col.)  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0675203465 
<br/><br/><label>LCCN: </label>84061299  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Advertising<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5438.5  / .K56 1985 
<br/><br/><label>Dewey Class. No.: </label>658.8/2