Strategies for international industrial marketing the management of customer relationships in European industrial markets edited by Peter W. Turnbull and Jean-Paul Valla. - London Dover, N.H. Croom Helm c1986. - 310 p. ill. 23 cm.

Includes index.

Bibliography: p. 301-305.

0709924941

85029047


Export Marketing--Case studies.--Europe
Customer relations--Case studies.
Industrial marketing--Case studies.--Europe

HF1009.7.E85 / S77 1986

658.8/48