TY  - BOOK
AU  - Buell,Victor P.
TI  - Marketing management: a strategic planning approach
T2  - McGraw-Hill series in marketing
SN  - 0070088659
AV  - HF5415.13 .B775 1984
U1  - 658.8/02 19
PY  - 1984///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes indexes; Bibliography: p. 666-672
ER  -