TY  - BOOK
AU  - Hisrich,Robert D.
AU  - Peters,Michael P.
TI  - Marketing decisions for new and mature products: planning, development, and control
SN  - 067520092X
AV  - HF5415.15 .H57 1984
U1  - 658.8/02 19
PY  - 1984///
CY  - Columbus
PB  - C.E. Merrill Pub. Co.
KW  - Product management
KW  - Local
KW  - New products
N1  - Includes bibliographies and index
ER  -